Amorepacific deeply understands the environmental problems brought on by cosmetic bottles and is reducing the consumption of unnecessary plastic. It aims to contribute to building a circular economy through various activities, including choosing ingredients that are easily recyclable and reusable and increasing products that can be refilled.
Amorepacific has actively taken part in the ‘2030 Cosmetics Plastic Initiative’ declared by the Korea Cosmetic Association on Wednesday, January 27. It has established a 4R Strategy focusing on Recycling (improving the recyclability of packaging and containers), Reducing (reducing the use of petroleum-based and unnecessary plastics), Reusing (enhancing the reusability of plastic containers), and Reversing (increasing the collection of cosmetic bottles and their recycling rate), implementing various projects as part of the strategy.
Recently, Amorepacific also unveiled its ‘Earth & Us’ gift set of daily necessities for the Lunar New Year holiday reflecting the value of upcycling in consideration of the environment. The gift set reduced the use of plastic by applying Forest Stewardship Council (FSC)-certified paper packaging and biodegradable sugar cane material. The bottles are colorless PET bottles with paper sleeves instead of sticky labels. The gift set comes with removable stickers instead of labels to help differentiate the products, making it fun and satisfying to use. The set also includes a ‘recycled PET eco-bag’, which is an upcycled item.