#Amorepacific Hair Professional Brand Product Developer A-ram Bae - AMORE STORIES - ENGLISH
#My Hashtag
2024.10.10
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#Amorepacific Hair Professional Brand Product Developer A-ram Bae

Ep.13 The Confidence Built by Daily Small Practices

AMOS professional BM Team A-ram Bae

The star of this My Hashtag series is A-ram Bae from the AMOS professional BM Team, who grows each day through small, consistent actions embedded in her daily life. Discover the five essential items she relies on to enhance her work and personal life with grace and elegance.

 

 

 

 

 

What is My 'Real' Hashtag?
#Ritual

One word that defines me: my 'real' hashtag is #Ritual. Daily habits composed of small, intentional practices drive my growth and, in turn, build my confidence. A cup of #Hand Drip Coffee that awakens me while sharpening my focus for the day’s tasks. #Treatment that ensures I always present myself as a prepared professional, a #Scheduler that captures the often-overlooked details amidst repetitive routines, #AirPods that offer a sweet escape with fantastic music, unrestricted by time and place; and #Sneakers that liberate both my soul and my feet, allowing me to wander as if on a journey. These five items are indispensable for my daily rituals.

 

 

 

 

The Ultimate Focus Tool - #Hand Drip Coffee
My day begins with a cup of hand drip coffee. Even on the bustling mornings when I’m preparing for work, I make it a point to grind my beans and savor a freshly brewed cup, dedicating this moment to pledge my focus for the day ahead. A strong, richly brewed coffee clears my mind, facilitating a smooth start and enhancing my ability to concentrate on my tasks. One of my primary responsibilities is conducting evaluations at our product review meetings, where a discerning eye and focus are paramount. To honor the hard work of my colleagues striving for excellent results, I must harness high levels of concentration. In this regard, hand-drip coffee serves as my most vital medium.

 

 

 

 

Completing the Style - #Treatment
Perhaps due to the nature of my profession, I’ve come to associate a well-suited and neat hairstyle with being a 'prepared individual.' Moreover, hairstyle is the ultimate expression of one's personality. Therefore, I consistently use treatment products that complement my look while maintaining a polished appearance. My favorite item has recently been the ‘AMOS Repair Cica Ampoule Treatment.’ With frequent drying and coloring leaving my hair dry, simply applying this treatment delivers immediate softness and nourishment. As it is a salon-specialty product, I recommend experiencing it at a nearby salon that carries it.

 

 

 

 

Guardian of Daily Details - #Scheduler
My primary workspace is the Pro Lab. This space attracts our developers and numerous consumers who come for product evaluations. Because of its importance, I strive to operate with meticulous planning here. Always by my side is my scheduler. A tightly packed schedule becomes especially invaluable when unexpected changes arise. Managing essential items and overseeing various tasks can lead to overlooking small details of daily life. I constantly refer to my scheduler to prevent mistakes, ensuring nothing slips through the cracks. I believe this diligent effort translates into my work. Every time participants in our evaluations express satisfaction with the treatments, I feel an immense sense of accomplishment.

 

 

 

 

The Sweet Escape of the Office Ghost - #AirPods
I spend a considerable amount of time at the office, earning me the nickname ‘Office Ghost.’ I utilize the company gym, dine mainly in the cafeteria, and even spend weekends at work. However, I indulge in a sweet escape during my personal time by listening to my favorite music with AirPods. My preferred genre is classical, and I am a massive fan of pianist Seong-jin Cho. With AirPods, I can experience the thrill of a concert hall without being confined to a specific location, allowing me to savor my music anywhere.

 

 

 

 

Free Spirit’s Best Friend - #Sneakers
I prefer wearing sneakers because of my hectic routine of moving swiftly around the office. They comfort my feet, reduce physical strain, and enhance my mobility across various locations. Even during my personal time, sneakers help me stay active and engaged, making them essential to my focus on daily activities. Additionally, I have a profound love for walking. I wander as if traveling, averaging 10,000 to 20,000 steps daily. This habit keeps me physically active and inspires me through the new spaces and landscapes I encounter, fostering my personal growth.

 

 

 

 

A-ram Bae’s Recruitment Tip

Leverage your expertise in beauty by cultivating interests in diverse fields. Developing hair products requires integrating numerous elements beyond functionality, such as target demographics, trends, concepts, and innovative technologies promoting healthier scalp and hair. Therefore, maintaining a broad range of interests can significantly benefit your work.
Before joining the company, I worked as a hair designer in a salon for seven years, performing numerous treatments on clients with various hair types. Since AMOS professional is a hair salon product brand built on expertise, developing products that satisfy professionals is essential. To achieve this, we recruit panelists to test a wide array of domestic and international products. The experience of using diverse products and interacting with numerous clients in the salon has proven to be my greatest asset.
Moreover, creating high-quality products requires an unwavering commitment to beauty without compromising oneself. Evaluating a product's functionality is not enough; being able to view it from multiple perspectives naturally enhances the process. For these reasons, maintaining varied interests and honing a keen sense of detail can positively impact one's career prospects.

 

 

 

 

‘My Hashtag’ introduces five items that represent the members of Amorepacific, who create beauty every day. Through these items, we explore their thoughts on work and how they cultivate beauty in their lives. Meet the beauty that Amorepacific members carry within them.

 

Directing KAYA MEDIA

Planning Amorepacific Communications Team

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