Amorepacific Group made a strategic investment amounting to KRW 3 billion in a multi-channel network (MCN) company specializing in beauty, ‘DMIL’ (Different Millions, CEO Lee Hun-joo).

DMIL is a media startup that pursues beauty content and commerce business with around 250 partner creators. DMIL implemented content campaigns with 500 brands in Korea and overseas in collaboration with partner creators including Jella, Woorini, Chaeng it beauty, Jeyu, Mellowzeze, and Hakonyang, and recorded more than 500 million views. Along with beauty MCN, DMIL also manages ecommerce platform ‘dVine’ and its own brand ‘Hours’.

Amorepacific NGI Division Head Senior Vice President Lee Young-jin said, “Through this investment, Amorepacific Group plans to build close partnerships in the areas of beauty influencer content and commerce as a strategic investor (SI)” and added, “we look forward to creating synergy effect in strengthening digital marketing capabilities through DMIL, which is specializes in the beauty area among many MCNs.”

DMIL CEO Lee Hun-joo said, “Combining one-person media with commerce in the beauty industry is opening up new opportunities” and added, “we look forward to growing into a vertical media company combining content commerce with our own brand by taking this investment as an opportunity.”