Amorepacific Group attended the 3rd China International Import Expo (CIIE). It opened an exhibition under the theme ‘Asian Beauty Blossoms in China’. This is Amorepacific’s third participation for three consecutive years since 2018.

The China International Import Expo is a large-scale international trade fair held jointly by the Ministry of Commerce of the People’s Republic of China and Shanghai Municipal People’s Government. This year, CIIE was held for six days from November 5 to 10 at the National Exhibition and Convention Center in Shanghai. At the expo, Amorepacific Group showcased 600 products of a total of 10 brands, including Sulwhasoo, LANEIGE, Mamonde, innisfree, HERA, primera, IOPE, Ryo, mise en scène, and SIENU.

This year, the exhibit strengthened various experience elements that enable participation and sharing among visitors in line with the lifestyle trend that is represented by the ‘selfie culture’. Elements include ‘Smart Mirror’, which recommends the perfect skincare solution and products customized to individual visitors, as well as scalp analyzer that precisely evaluates scalp conditions including hair density and sebum.

Amorepacific President Ahn Sae-hong said, “This year’s CIIE is a venue for global beauty industry partners to interact and an important opportunity to identify new trends in the beauty market” and added, “I hope the beauty philosophy we plan to showcase at the expo contributes to building a more beautiful lifestyle of Chinese consumers.”