#Exciting Changes Sales Stories
2019.12.03
Amorepacific Counseling Sales, Daejeon Southern Sales Agency
December is the busiest month of the year. That's because it is a time to close out the year as well as to set up goals for the next year. Amorepacific Counseling Sales, Daejeon Southern Sales Agency members have wrapped up their hard effort of 2019 and prepared new goals to achieve with full dedication in the new year. We can see the strong commitment in the counselors' determination that they can do anything as long as they have each other.
Preemptively Responding to Health & Beauty Trends
The passion at Amorepacific Counseling Sales, Daejeon Southern Sales Agency can warm the cold weather. You can feel the amazing energy from the entrance of the sales agency. The reason for the nonstop clapping and laughter from such early hours is because of the fun 'Happy Class Morning Training' that is like a variety show. The class shares interesting videos from TV programs or YouTube and then neatly delivers essential information. This is the reason why so many counselors attend the program paying close attention and focus. The content of the program, which is provided in a way that is memorable, becomes a weapon they can use in their sales to explain to customers information and function of products. The Daejeon Southern Sales Agency focuses its sales on health functional food products. Why did they focus on health functional foods compared to cosmetics?
"Where we're located, in downtown Daejeon, the population is decreasing and aging. Our customers are more interested in health than beauty care. Customers now have a wider scope of options when it comes to cosmetics because of diversified channels and abundant information, but for health functional foods that you take, sales based on expert product information and trust becomes more important. We predicted that the role of door-to-door sales counselors will grow who can explain to customers why they need health functional products and what ingredients are good for what so they can easily understand. Our prediction was right, and we prepared our sales strategy in line with that idea."
As a result of preemptively predicting the trend in health and beauty, Amorepacific Counseling Sales, Daejeon Southern Sales Agency is achieving great performance maintaining its position as top selling distributor of VITAL BEAUTIE in the region. The agency even has Athenas dedicated to training on health functional foods, providing audiovisual materials such as videos more than twice a week and information counselors can use through a fun way of storytelling.
Another point is that the agency increases members' sense of achievement through team awards and individual awards. Once a month, gifts are provided to the team or individual with the highest VITAL BEAUTIE sales performance and encourages the interest and sense of purpose with guerrilla awards when counselors' focus is down. Because of such support from every aspect, all counselors are experts in health functional foods.
Another point is that the agency increases members' sense of achievement through team awards and individual awards. Once a month, gifts are provided to the team or individual with the highest VITAL BEAUTIE sales performance and encourages the interest and sense of purpose with guerrilla awards when counselors' focus is down. Because of such support from every aspect, all counselors are experts in health functional foods.
A New Sales Strategy that Tackles both the Tree and the Forest
The Daejeon Southern Sales Agency has 49 counselors. Although the average age of the counselors is high, they are full of energy like on a college campus in spring. Under the support of the manager and Athenas, all are focused on sales, while there is one team that stands out – a team of older counselors with an average age of 73. The team is made up of counselors all with more than 20 years of experience and one counselor with almost 40 years of experience. Age is merely just a number as they know how to style their hair, outfit and makeup following the most recent trends. Their attendance in training is high as well as their sales performance, becoming role models and source of energy at the agency.
"The best advantage of being a counselor is that you can continue to work regardless of age. And to work long until this age, coming to work must be fun. We grouped the older counselors in one team thinking that working with colleagues of similar generation would be more comfortable psychologically instead of forcing them to integrate with younger counselors. This made them a good role model to other younger counselors who think 'I want to work like them at that age, passionately and beautifully'. With respect and adiration formed among counselors, it's only natural that we come together well."
There is a special space here at the agency. It is a resting lounge that has a big mirror, massage chair and running machine. Here, counselors do their hair and makeup, rest after work or enjoy a simple workout to care for their health. It is a space that demonstrates that the workplace is not just a place for work, but a place for rest, too. On the 1st of every month, all counselors of the agency gather at the workplace. This is not a mandatory, but a voluntary meeting, where they share their results and performance of the month and encourage and motivate each other by providing awards to high performers. They also take the time to reaffirm their goals and focus on sales for the next month.
"They say with the rise of digital, face-to-face sales becomes hard. But we believe that the special service and advantages of the door-to-door sales delivered by our counselors cannot be replaced by any digital technology. Just because the economy is stagnant, our goals cannot be taken back. We aim to achieve double digit growth next year. We will draw our big ambitious dream for next year and achieve that goal by breaking it down to monthly or weekly targets. This way, we will be able to achieve our annual goal as well as the lifelong dream of our counselors of 'working and living with confidence and passion'."
Amorepacific Counseling Sales, Daejeon Southern Sales Agency is prepared to achieve its dream in the new year of 2020. We support the passion of the agency that will pursue its goal despite the cold weather and difficult economic times.
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