AMOREPACIFIC, a global luxurious skincare brand of AMOREPACIFIC Group, has entered the Hong Kong market. On November 12 and 14, the brand opened stores in Lane Crawford Harbour City and in Lane Crawford IFC Mall, two of the biggest luxury stores in Asia offering a wide selection of high-quality brand goods. 

AMOREPACIFIC chose to open stores in famous shopping destinations, famous for intense competition among global brands. It now has the green-light for success in the Hong Kong market with the sales of its main anti-aging line, TIME RESPONSE Collection, already exceeding expectations. To repay customers for their love, AMOREPACIFIC plans to donate all proceeds from the sale of TIME RESPONSE Skin Renewal Creme over one year and, alongside this initiative, promote various events to capture the heart of customers in Hong Kong. 

AMOREPACIFIC will promote the brand in the Greater China market through the opening of stores in key areas and various localization marketing campaigns designed to enhance the brand competitiveness in the global market.