Iurum It's called "SWEETCH." As a portmanteau combining "sweet" and "switch," it encapsulates the idea of "sweet transformation." SWEETCH represents my belief system and is the core message of my work. Our lives are full of diverse memories, and how we recall them can make us happy or unhappy. So why not sweetly reframe these memories? I believe reminiscing about our lives beautifully ultimately shapes us into beautiful beings.

Life in Ice Cream: This piece captures memories of my childhood. I grew up with busy, working parents and was often alone, unlike my friends, who were always with their parents. The solitude I felt while alone on the playground was lonely then, but looking back, I realize that an omnipresent force, a deity, was always with me. What was once a lonely existence has become a sweet driving force in my life through a lovely transformation.

Incredible MAKETO: I named the ‘Healing Bear,’ which carries a balm for wounds in its belly. It is called "Maketo" to imbue it with vitality. Despite its cute and sweet appearance, it is a hero who saves and helps me. The black mask gives it the feel of a mighty warrior.

Life in Dalgona: I wanted to evoke happiness through "Dalgona (honeycomb candy)." By incorporating various forms of Dalgona as a medium, I aimed to depict a world where people care for one another, help each other, and live in harmony. The large umbrella symbolizes a safe haven.