A ceremony was held on October 20, 2015 to celebrate the completion of Xinmin Elementary School AMORE Building, as part of the project for rebuilding Ludian County, Yunnan Province, China following the earthquake that struck there last year. The ceremony featured a signboard hanging event with honored guests including AMOREPACIFIC China (APC) President Charles Kao, APC Vice President Kim Seung-soo, Chinese People's Political Consultative Conference (CPPCC) Zhaotong City Committee Vice President Yan Shangli, Zhaotong City Federation of Returned Overseas Chinese Director Wang Li, Deputy Governor of Ludian County Ma Han, Chinese Foundation for Poverty Alleviation Resources Development Department chief manager Ding Yadong, and Xinmin Elementary School principal Chen Yunquan.

The AMORE Building of Xinmin Elementary School is built with a donation of CNY 2 million from APC for rebuilding the Chinese region suffered from earthquake. With the completion of this building, students can now study in new classrooms. APC President Charles Kao said that he was grateful for the opportunity on behalf of APC to contribute to rebuilding Ludian local community at the ceremony, while Xinmin Elementary School principal Chen Yunquan expressed his thanks to members of APC for providing enough exercise books as they heard that students barely had school supplies on the grounds of family expediency. He added that students would be able to study without worrying about supplies in the interim.

After the ceremony ended, members of APC volunteered to provide students of Xinmin Elementary School with an interesting art class. As the students had never taken classes except for the basic curriculum, they concentrated and enjoyed the art class more than any of the other classes they had.

APC has taken an active part in social services and relief activities for victims of large natural disasters for many years and, in doing so, has contributed to local communities in China. APC made donations for the reconstruction of earthquake victims – Wenchuan County in 2008, Yushu Prefecture in 2010, Ya'an in 2013 and Ludian County in 2014.

APC will continue to fulfill its corporate social responsibility with a strong sense of vocation as Asian Beauty Creator to spread positive energy across society and make greater contributions to China.