- Launches 16 products via Vietnam's largest online mall ‘Shopee’ and offline multi brand store ‘Beauty Box’
- Vibrant customer engagement with local promotional events and pop-up store openings

AESTURA, Amorepacific's dermatological beauty brand, is debuting in the Vietnamese market.

On January 22, AESTURA established its presence on ‘Shopee,’ Vietnam's largest online shopping platform, and will also be featured in all 17 ‘Beauty Box’ multi-brand stores across Vietnam. This expansion introduces 16 products from the brand's signature lines: A-CICA 365, ATOBARRIER 365, THERACNE 365, and DERMA UV 365.

The A-CICA 365 line, set to be a focal point in the Vietnamese market, embodies AESTURA's dermatological expertise and research capabilities. It offers differentiated benefits through its unique ingredients. The line's flagship product, A-CICA 365 Blemish Soothing Serum, both soothes skin and treats blemish scars. Since June last year, this product has garnered the most favorable customer response during pre-marketing activities in Vietnam.

To celebrate its official entry into the market, AESTURA organized a promotional event. On January 22, at the Park Hyatt Saigon in Ho Chi Minh City, the brand and its products were introduced to local media and influencers. Additionally, from January 26 to 31, a pop-up store operates at the Beauty Box Saigon Center in central Ho Chi Minh City. Products selected based on customer preference surveys, such as A-CICA 365 Blemish Soothing Serum, ATOBARRIER 365 Hydro Soothing Cream, DERMA UV 365 Red Soothing Tone-Up Sun Cream, and THERACNE 365 Clear Deep Cleansing Foam, are showcased, accompanied by expert skin counseling.

AESTURA, grounded in dermatological knowledge and research capabilities, is a beauty brand that offers solutions for sensitive skin. Following its successful entry into Japan in September last year, AESTURA's launch in Vietnam marks another step in its journey to become a global brand. The brand is also poised for expansion into Thailand in the first half of this year, further elevating its international standing.