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NEW BEAUTY

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Create New Beauty: Completing Your Own Holistic Longevity Through Beauty Tech
Aiden Park, Head of Advanced Beauty Science Division
Press
Amorepacific Group Achieves Highest-Ever Revenue on Amazon Prime Day
Behind Talk
Opening the Door to Japan with a First Impression Only Sulwhasoo Could Make
Sulwhasoo Suhyeon Baek, Yonghwan Kim, Eunhye Cho, and Euiju Song
Press
AMOREPACIFIC and Samsung Electronics Showcase 'AI Beauty Screen' at VivaTech 2026 in France
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Amorepacific Flagship Store patial Designer, Joo Yeon Oh
Behind Talk
'House of New Beauty': Discovering New Beauty at the Renewed AMORE YONGSAN
Ree Choi, Mijung Shim, Se Yeun Yim, and Jihye Hyoung
Creative Story
From a Space That Holds Brands to a Space That Delivers New Beauty
AMORE YONGSAN Renewal: A Design Story
Press
Amorepacific Opens Flagship Store AMORE YONGSAN
Behind Talk
AYUNCHE ENRICH BONDING: Redefining the Damaged Hair Care Routine
AYUNCHE Jisoo Seong, Juhyeon Kwak, Hyeju Kang, and Donghwi Kim
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