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Not Okonomiyaki—It’s ‘Loconomy’
Groundbreaking Trend Series #3
This is AMOREPACIFIC
Create New Beauty: Coloring the World with Makeup
Jinsu Lee, Head of HERA Division Makeup Pro Team
Behind Talk
VITALBEAUTIE’s ‘SUPER CICA B5’: The K-Inner Beauty Soothing Essential You Take Before You Apply
VITAL BEAUTIE BM Team Youngkyung Kim, Healthcare 1 Lab Jiyoon Jung, Creative 4 Team Suji Kang, VITAL BEAUTIE MC Team Hyunwoong Jung
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September 2025’s Featured Image
AMOREPACIFIC STORIES X Jongee Park
Behind Talk
HERA’s Summer: Wearing the Most Authentic Lip Color. DARE TO BARE
HERA MC Team Younghoon Jeon, HERA MC Team Soyeon Kim, HERA BM Team Kieun Park, HERA BM Team Siwoo Kim
Staff Column
A Successful Enthusiast's Journey to Amazon's Home Base
Amazon's Unyielding Focus on Customers #4 (Amazon Accelerate and Amazon in Seattle)
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October's Featured Image
Amorepacific Museum of Art’s Special Exhibition: Spaces
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September's Featured Image
AMORE STORIES X Sung-mi Choi
NEW BEAUTY ICON
Crafting My Beauty Through Routine
Violinist Danny Koo
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