North America - AMOREPACIFIC STORIES - ENGLISH

NEW BEAUTY

Behind Talk
Global Phenomenon LANEIGE ‘Cream Skin’: Born from the Curiosity of a Single Cream Jar
LANEIGE Mikyung Song, Jiwon Choi, Yujin Song, Jongwoo Kim
This is AMOREPACIFIC
Create New Beauty, How LANEIGE’s ‘What If’ Inspires the World
Pilkyung Choi, Head of LANEIGE Global Marketing Division
Behind Talk
Rewriting K-Beauty: HANYUL Captivates Sephora
HANYUL Team Minji Hong and Haesoo Kim, Brand Creative 2 Team Jihyun Kwon
Beauty Insight
2025 Coachella Makeup Trends - Is This AI or Not?
Coachella Makeup Trends Revealed Through Six Looks Chosen by American Influencer
Behind Talk
The Secret to Daily Glossy, Sleek Hair Created by mise-en-scène
mise-en-scène BM Team Jongwook Byun, Daily Beauty GTM TF Jinwoo Choi, Brand Creative 3 Team Soyoung Kim, HBD1 Lab Daeun Kim
Behind Talk
Amorepacific Captivates CES 2025 Through the Connection of Beauty and Technology
Beauty Tech Lab Myeongjin Go, Beauty Device Team Goeun Lee, AI Solution Team Hakgwon Park (CES Part 1)
A! People
Amorepacific’s Beauty Journey, Guided by Global Talent
Hyeyoung Sim, Head of the People & Organization Unit
A! People
Amorepacific, Captivating Global Customers
Giovanni Valentini, Head of North America Regional Headquarters (RHQ)
A! People
Sparked by Curiosity, Laneige’s Transformation with a Purpose
Yoon Sung Choi, Head of Global Marketing Division at Laneige
1 2
AMOREPACIFIC heritage ESG Less Plastic New Beauty Icon My Hashtag Behind talk A! People Creative Story A Column Makeup Artist Column Main THIS IS AMOREPACIFIC Amorepacific:log Hangang-daero100 From Pacific to Amore Staff Column Fantastic Crew
TOP

Follow us:

FB TW IG