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NEW BEAUTY

Behind Talk
Global Phenomenon LANEIGE ‘Cream Skin’: Born from the Curiosity of a Single Cream Jar
LANEIGE Mikyung Song, Jiwon Choi, Yujin Song, Jongwoo Kim
This is AMOREPACIFIC
Create New Beauty, How LANEIGE’s ‘What If’ Inspires the World
Pilkyung Choi, Head of LANEIGE Global Marketing Division
Press
Amorepacific and Sephora Successfully Wrap Up 'Seoul in the City,' Bringing K-Beauty to New York
Press
Amorepacific Group Marks 80th Anniversary: Unveils New Vision Slogan "Create New Beauty"
From Pacific to Amore
When Did Amorepacific’s K-Beauty That Won Even Amazon’s Heart?
From Pacific to Amore #5 [Global Business Edition]
Behind Talk
Rewriting K-Beauty: HANYUL Captivates Sephora
HANYUL Team Minji Hong and Haesoo Kim, Brand Creative 2 Team Jihyun Kwon
Press
Amorepacific and Johns Hopkins School of Medicine's Joint Research Program 'NBRI' Participants Present Latest Findings
Beauty Insight
2025 Coachella Makeup Trends - Is This AI or Not?
Coachella Makeup Trends Revealed Through Six Looks Chosen by American Influencer
Press
AESTURA Ascends to No. 1 Dermocosmetic Facial Care Brand in Korea
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