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Beauty Insight
The Age of Buying Experiences: Customer Evolution at Global HERA Stores—An Artist’s Travel Notes
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Color Innovation in Face Category: The Story Behind Our Kick Colors
espoir Marketer’s Branding and Development Story #5
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Create New Beauty, How LANEIGE’s ‘What If’ Inspires the World
Pilkyung Choi, Head of LANEIGE Global Marketing Division
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How to Buy Less and Live Better
Groundbreaking Trend Series #4
Behind Talk
Documenting 80 Years of Dedication to Beauty
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Not Okonomiyaki—It’s ‘Loconomy’
Groundbreaking Trend Series #3
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Create New Beauty: Coloring the World with Makeup
Jinsu Lee, Head of HERA Division Makeup Pro Team
Makeup Artist Column
Seoul Beauty Glows on the Global Stage
2025 Pre-Fall Women’s Beauty Trend
Behind Talk
VITALBEAUTIE’s ‘SUPER CICA B5’: The K-Inner Beauty Soothing Essential You Take Before You Apply
VITAL BEAUTIE BM Team Youngkyung Kim, Healthcare 1 Lab Jiyoon Jung, Creative 4 Team Suji Kang, VITAL BEAUTIE MC Team Hyunwoong Jung
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