K-Beauty - AMOREPACIFIC STORIES - ENGLISH

NEW BEAUTY

Behind Talk
Global Phenomenon LANEIGE ‘Cream Skin’: Born from the Curiosity of a Single Cream Jar
LANEIGE Mikyung Song, Jiwon Choi, Yujin Song, Jongwoo Kim
Creative Story
NEXT SPACE: How Brands Communicate Through Space
A Record of Brand Experience Design Across Global Markets
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The Aesthetics of People: Beauty Ultimately Returns to ‘Relationships’
Makeup Artist Column
Beauty Trends Through an Artist’s Eyes: The Keyword is ‘Listening’
26 S/S Men’s Collection Beauty Trend
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Color Innovation in Face Category: The Story Behind Our Kick Colors
espoir Marketer’s Branding and Development Story #5
This is AMOREPACIFIC
Create New Beauty, How LANEIGE’s ‘What If’ Inspires the World
Pilkyung Choi, Head of LANEIGE Global Marketing Division
Press
Mise-en-Scène Perfect Serum Ascends to No. 1 Best-Selling Hair Styling Oil During Amazon Black Friday 2025
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Encountering Makeup Artist ‘Firstman’ Taeyun Park’s New Beauty
Be Bold, Be Yourself, Be Beautiful
NEW BEAUTY ICON
Encountering Makeup Artist Min Kim, Paris Golden Hands, and Her New Beauty
JUST MAKEUP, JUST ARTIST / Min Kim’s Brilliant Vision
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