Damaged Hair - AMOREPACIFIC STORIES - ENGLISH

NEW BEAUTY

Behind Talk
AYUNCHE ENRICH BONDING: Redefining the Damaged Hair Care Routine
AYUNCHE Jisoo Seong, Juhyeon Kwak, Hyeju Kang, and Donghwi Kim
Press
Amorepacific Develops Novel Peptide to Reinforce Hair Keratin Through AI and Molecular Modeling
Press
Mise-en-Scène Perfect Serum Ascends to No. 1 Best-Selling Hair Styling Oil During Amazon Black Friday 2025
Behind Talk
COSRX’s PEPTIDE-132: Caring for Hair with Science, Just Like Skin
Product Planning 1 Team Jaeun Kim, Marketing Strategy Team Jeongyeon Park, Content 1 Team Youngin Lee, Package Design Team Dayoung Choi
Press
Amorepacific Honored with Three Main Prizes at the 2025 Red Dot Design Awards
Behind Talk
The Secret to Daily Glossy, Sleek Hair Created by mise-en-scène
mise-en-scène BM Team Jongwook Byun, Daily Beauty GTM TF Jinwoo Choi, Brand Creative 3 Team Soyoung Kim, HBD1 Lab Daeun Kim
Press
AmorePacific’s Hypoallergenic Hair Dye and Skin Diagnosis System Development Technology Certified as New Healthcare Technology
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