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NEW BEAUTY

Beauty for Youth
Where My Own Unique Beauty Begins
‘MEET YOUR BEAUTY’ CAMPAIGN
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Authenticity Resonates: Real-World Examples of Authenticity Marketing
Digital Marketing Trends, Explained Simply #2
Behind Talk
Opening the Door to Japan with a First Impression Only Sulwhasoo Could Make
Sulwhasoo Suhyeon Baek, Yonghwan Kim, Eunhye Cho, and Euiju Song
Behind Talk
'House of New Beauty': Discovering New Beauty at the Renewed AMORE YONGSAN
Ree Choi, Mijung Shim, Se Yeun Yim, and Jihye Hyoung
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From Discovery to Checkout: How TikTok Shop Is Rewriting Beauty Commerce
The U.S. Beauty Market, Right Now #1
Creative Story
From a Space That Holds Brands to a Space That Delivers New Beauty
AMORE YONGSAN Renewal: A Design Story
Behind Talk
AYUNCHE ENRICH BONDING: Redefining the Damaged Hair Care Routine
AYUNCHE Jisoo Seong, Juhyeon Kwak, Hyeju Kang, and Donghwi Kim
Creative Story
primera Product Packaging Design Renewal Project
Design Renewal for Consistent Brand Identity
Behind Talk
Global Phenomenon LANEIGE ‘Cream Skin’: Born from the Curiosity of a Single Cream Jar
LANEIGE Mikyung Song, Jiwon Choi, Yujin Song, Jongwoo Kim
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