Create New Beauty - AMOREPACIFIC STORIES - ENGLISH

NEW BEAUTY

Behind Talk
Global Phenomenon LANEIGE ‘Cream Skin’: Born from the Curiosity of a Single Cream Jar
LANEIGE Mikyung Song, Jiwon Choi, Yujin Song, Jongwoo Kim
Creative Story
NEXT SPACE: How Brands Communicate Through Space
A Record of Brand Experience Design Across Global Markets
Main
January 2026’s Featured Image
AMOREPACIFIC STORIES X Libet
This is AMOREPACIFIC
Create New Beauty, How LANEIGE’s ‘What If’ Inspires the World
Pilkyung Choi, Head of LANEIGE Global Marketing Division
Behind Talk
espoir Yeonnam Flagship: A Space for Discovering Your Own Beauty
espoir Seoyoung Shin, Yejun Yeo
Main
December 2025’s Featured Image
AMOREPACIFIC STORIES X yool_mooooo
Press
Amorepacific Group Announces Q3 2025 Business Performance
Behind Talk
COSRX’s PEPTIDE-132: Caring for Hair with Science, Just Like Skin
Product Planning 1 Team Jaeun Kim, Marketing Strategy Team Jeongyeon Park, Content 1 Team Youngin Lee, Package Design Team Dayoung Choi
Press
Encountering Beauty with Joy, Advancing Toward a New Era Amorepacific Participates in the 8th China International Import Expo
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AMOREPACIFIC heritage ESG Less Plastic New Beauty Icon My Hashtag Behind talk A! People Creative Story A Column Makeup Artist Column Main THIS IS AMOREPACIFIC Amorepacific:log Hangang-daero 100 From Pacific to Amore Staff Column Fantastic Crew
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