- Delivers a personalized beauty experience through AI-powered skin condition and personal color analysis

- Captivates audiences and global buyers, drawing extended lines of eager participants

Amorepacific, in collaboration with Samsung Electronics, has triumphantly concluded its exhibition at 'VivaTech 2026'—Europe's largest startup and tech expo, held in Paris, France, from June 17 to June 20 (local time)—unveiling 'AI Beauty Screen,' a personalized beauty experience that consolidates the technological prowess of both companies.

The 'AI Beauty Screen' is a Smart Mirror that seamlessly fuses Amorepacific's skin analysis solution, developed through deep learning based on evaluations of skin imaging data by clinical experts, with Samsung Electronics' display technology. When a user stands in front of the mirror, the system captures their image to analyze key parameters such as ▲ wrinkles, ▲ pigmentation, ▲ pores, ▲ redness, and ▲ skin tone, then recommends tailored products and beauty devices suited to their personal color and skin condition.

Throughout the duration of VivaTech, a continuous influx of global visitors gathered to experience the 'AI Beauty Screen' firsthand. Highly popular among European Gen Z and Millennial consumers with a keen interest in K-beauty, as well as global retail and industry stakeholders, the booth emerged as a centerpiece of the exhibition, with waiting times averaging over an hour. Notably, the personalized lip makeup session based on the personal color analysis results garnered an enthusiastic response, with queues of visitors eager to secure appointments forming even before the exhibition's official opening.

The 'AI Beauty Screen' booth was thoughtfully curated to ensure a fluid connection between high-tech engagement and a tangible beauty journey, consisting of a diagnostic space equipped with the Smart Mirror, a personalized cosmetics display, and a makeup experience zone. In the personalized display area, the booth showcased 'LANEIGE bespoke Cream Skin' and 'HERA Black Cushion Foundation Custom Match,' illustrating the future of hyper-personalized beauty solutions tailored to individual skin condition and aesthetic preferences. Global visitors who had previously experienced LANEIGE's bespoke beauty solutions at its flagship store in Myeongdong inquired about plans for expanding the service to Europe, demonstrating the brand's significant global appeal.

In addition, the booth experience was enriched with a curated giveaway provided to visitors who completed the AI Beauty Screen diagnostic journey. The giveaway consisted of products currently available in the European market—including INNISFREE Green Tea Ceramide Milk Barrier Essence, LANEIGE Water Bank Aqua Facial as well as Bouncy & Firm Serum, and AESTURA ATOBARRIER 365 Cream—offering a comprehensive brand experience designed to address diverse skin concerns and beauty needs.