Women’s Fashion Trend – 2025 S/S Street Fashion

While spring/summer typically conjures images of floral patterns and vibrant fashion and beauty looks—a vision faithfully executed in S/S 2025 fashion house collections—the streets tell a more nuanced story. Here, we’re witnessing more refined interpretations where color barriers may be subtler, but fabric characteristics speak volumes through their diverse textures and movements.

1. Modern Cloak Fashion

The silhouettes feature flowing, cape-like forms with gentle A-line curves—contrasting with the colorful palette seen in S/S 2025 women’s makeup trends. The street style approach favors calm, neutral colors unified throughout the outfit, with just one standout element. Luxurious shades like off-white, beige, and deep violet dominate the palette. Overcoat blazers create a lengthening effect with their vertical lines, while spiral silhouettes enhance the fabric’s natural movement and add height. The emerging ‘demure’ trend has brought an elegant, feminine mood to spring and summer street fashion, where graceful curves meet refined simplicity.

2. New Lady-Like Look

Geek Chic, a blend of quirky and sophisticated style, finds its signature in eyewear, with tortoiseshell frames stealing the spotlight in this season’s street fashion. This trend aligns perfectly with power dressing—a style that embodies the polished look of successful businesswomen. Combining full makeup and carefully chosen glasses creates a distinct personal style, projecting confidence in any professional setting. Our clothes reflect the image we aspire to, and this chic, self-assured new lady-like look has become one of the season’s most coveted trends.

Women’s Beauty Trend - 2025 S/S Street Beauty

1. Soft Modern Skin

For Dior’s S/S 2025 collection, Peter Philips masterfully crafted a complexion that marries transparency with polish, achieved through the strategic use of illuminating primers and glow-enhancing foundations. This aesthetic has found its way to the streets, where radiant, healthy-looking skin has become the season’s calling card.

The secret to achieving this luminous yet weightless glow? Layering with restraint. The technique involves a double-layering foundation with a delicate hand, preventing the product from catching on facial hair and creating unwanted texture. Light reflection can optically expand surfaces. Thus, concentrating additional product on areas that benefit from dimensionality creates natural-looking depth and structure.

Spring and summer’s soft modern aesthetic eschews color complexity, shifting focus to meticulously groomed brows. The key lies in matching brow color to hair undertones and following natural growth patterns to create definition. For lips, the season favors a warm dark brown that reads like brown lipstick infused with a drop of dark chocolate syrup—natural yet moisturized, with a subtle sheen that maintains facial luminosity through to the final detail.

For those aspiring to perfect this modern look, skincare remains paramount. IOPE Super Vital Cream has emerged as a stellar foundation, delivering the hydration, firmness, and translucency essential for achieving that coveted luxury complexion.

2. Matte Black Cat-Eye Liner

The black wing liner proves its versatility as a universal complement to any eye and lip color combination. To achieve maximum impact, the key lies in creating a clean, bright base that amplifies contrast. Preparing the lid with either a matte powder or metallic foil texture in light tones helps define the light-dark boundary, resulting in crisper, more pronounced lines.

Eyeliner remains one of the most challenging products for consumers to select, primarily because smudging can only be evaluated after some time, and application results heavily depend on individual techniques. The perfect liner must, therefore, strike a delicate balance between aesthetic appeal and practical functionality.

The technique involves drawing a substantial line that extends slightly above the natural double eyelid crease and continues generously toward the outer corner. HERA Easy Styling Eyeliner excels at creating sharp eye definitions regardless of line length. Its matte black finish seamlessly integrates with one’s natural eyeline.

3. Natural Flakes Blush Look

Freckled complexions and healthy flushes—quintessential summer beauty staples—continue to dominate S/S trends. This blush-forward approach, known variously as “flush makeup” or “hangover makeup,” has become a signature among Gen Z and millennial beauty enthusiasts in Korea. The “sun-kissed” aesthetic has achieved global ubiquity, with the West embracing it so thoroughly that #blushertattoo has gone viral on TikTok, showcasing permanent makeup solutions for that perpetual glow.

This season’s street looks to embrace the “sun-kissed equals freckles” equation, featuring base makeup that intentionally allows natural skin texture to shine through. The technique involves creating a subtle luminosity to prevent dryness while blending blush across a generous expanse of the apple zones—a marked departure from the under-eye blush placement popularized by recent K-beauty trends.

The key to freckle application lies in restraint; overdoing them can age the face or compromise the makeup’s sophistication. Instead of pursuing perfect coverage, focus on layering blush over naturally visible skin texture, allowing it to meld with the skin’s inherent undertones. ETUDE Heart Pop Blush in #Red Spirit proves ideal for this effect, offering a translucent reddish hue with a subtle shimmer that seamlessly integrates with natural skin tone.

4. Dark Magenta Lip

While S/S 2024’s fashion houses championed primary reds with dark undertones, S/S 2025’s street interpretation gravitates toward a cherry-cola dark magenta. This deeper iteration, rich in black undertones, creates a simultaneously grotesque yet charismatic effect. The dramatic lip serves as the focal point, allowing for minimal color variation elsewhere in the look. The reduced saturation and brightness maintain sophistication while preserving polish.

Texturally, the trend manifests in diverse finishes—hyper-matte, satin, and glossy—allowing personality to emerge through finish. Even within the same color family, varying degrees of shine and texture create distinct impressions.

For those eager to embrace this plum mood, eSpoir Plumpies Over Lip Pencil in #Rose Volume offers an excellent entry point. It applies smoothly and sets to become the quintessential soft rose. Layer HERA Sensual Nude Gloss in Cherish over the top to add dimension and achieve a glass-like shine that transforms the color into a plum-muted berry.

5. Long Braid Hair

The season has ushered in fully braided styles that extend to the very tips, anchored in classic three-strand technique and finished with ribbons or hair ties. While braids naturally convey a spirited, endearing quality, pairing them with luminous skin amplifies their charm. The look maintains cohesion through coordinated fashion and hair accessories, expressing femininity through understated clothing choices.

For optimal shine and nourishment, mise-en-scène Perfect Repair Serum proves invaluable. Apply ample essence pre-styling to infuse moisture, making braiding significantly more manageable. For particularly dry hair, coating the mid-lengths to ends before heat-styling creates a protective barrier against damage.