Customized Sales Strategy that Reads the Minds of Customers
"Nowadays, foreign customers also make their purchase decisions by comparing the benefits with other channels. This means that we must take a more practical approach. Customers research all information on what benefits a certain product has and how to best use the product before visiting duty-free stores. They make their decisions based on discount rate, coupons and gift promotions, so we must be aware of other duty-free shops' offer. Serving foreign customers who visit our store already knowing product information and promotions offered at other shops requires a high level of concentration and multitasking skills."
"Vietnamese customers have a strong tendency to try out products at the store and ask many questions. But it is difficult to communicate with them as they only speak Vietnamese even if we wanted to serve them well. So, we made a dictionary of words and simple sentences for them. We chose words like whitening, moisturizing, and sun care as well as sentences like 'we provide one more if you buy this item' to help them easily understand the properties and benefits of the products or purchase benefits. It is rewarding when Vietnamese customers are happy to find the products they were looking for with the help of our book of sentences."
Precious Colleagues Who Heal Each Other
"A memorable travel depends on the satisfaction that comes from shopping. And a happy workplace depends on the teamwork you build with your colleagues. We must be happy for customers to also feel that positive energy at the store. We are dedicated to smiling more, studying more and serving the customers who visit The Shilla Duty Free Seoul Store LANEIGE well so that their vacation in Korea can be a memorable one."
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