The founder of Amorepacific Suh Sungwhan spent his childhood in Gaeseong, which is famous for its ginseng fields, learning about the superior effects and values of ginseng. Based on such upbringing, he dedicated himself to the research of using ginseng – an ingredient good for the body – as an ingredient for skincare, starting from the early days of the company's foundation.

 The medicinal effects of ginseng were not well-know at that time, which meant that Suh had to study ginseng's effect on beauty from scratch. And in 1966, he successfully developed the ABC Ginseng Cream – the world's first herbal medicinal cosmetics using ginseng as ingredient. This was an amazing accomplishment but short from a satisfying result. He embarked on another journey of research with perseverance. Finally, in 1972, the research led to a success in extracting ginseng's active ingredient, 'saponin.' This result came after a long research but could not be used as an ingredient as the smell and irritation problem had to be resolved first.

 In the following year of 1973, as if to answer to the patience and support of many, the 'Ginseng SAMMI' was developed using ginseng saponin for the first time in the world. With the start of exporting to Hawaii in September 1973, Ginseng Sammi was known and loved by customers in Japan, the Americas, Latin America, and the Middle East. The product was renewed as 'SAMMI' and 'SAMMIJIN', opening in earnest a chapter of ginseng anti-aging skincare in the cosmetics industry.

 With the ability of developing ginseng-based cosmetics, Amorepacific started to expand to a more diverse array of medicinal herbs and plants other than ginseng. The belief in herbal medicinal cosmetics was realized when 'Sulwha' meaning 'blossoming a beautiful snowflake on the skin' was created in 1987 after many trials and errors. 'Sulwha' was an herbal medicinal cosmetic product of proper content and form, created with extracts from various medicinal herbs based on the technology to develop ginseng cosmetics. An in exactly a decade, Sulwhasoo, the essence of herbal medicinal cosmetics was born.

 Sulwhasoo Concentrated Ginseng Renewing Cream EX is the most advanced ginseng anti-aging cream, which was developed through 50 years of ginseng research and cutting-edge skin science technologies. It is also Sulwhasoo's global signature product. It has been a global bestseller and steady-seller for 18 years since its first launch in 2000.

 The Concentrated Ginseng Renewing Cream uses a rare anti-aging ingredient from ginseng roots and flower, helping to improve skin resilience and its protection ability to provide the vitality and energy to the skin. It also lifts the areas of the face that ages the fastest, offering an anti-aging effect to the overall image of the face and giving energy to the skin. As a product that represents Korea, the Concentrated Ginseng Renewing Cream has won the hearts of customers worldwide and has become Sulwhasoo's unparalleled steady-seller based on persistent research, of which the tradition will be carried on.