Relentless digitalization is sweeping all before it like the surge of a great wave. Brilliant marketing campaigns launched by large companies are bringing fresh ideas to showcase the newest and hottest things. In this column, I will introduce the latest digital trends in experience marketing.

Beaumoji is a new cosmetic themed emoji launched by L'Oréal. It is latest big thing for beauty lovers. There are total 130 emojis, of which 78 are unbranded, with the rest being tied to the L'Oréal Group and its brands; Maybelline, Lancôme and Urban Decay.

Beaumoji has four features. First, it has a range of the hottest hairstyles (for example, ombre hair), gorgeous makeup and, perhaps most importantly, it offers an experience of beauty lifestyle. It encourages people to show their unique personal style and express their beauty stories.

I personally think that what's best about Beaumoji is that it's just easy to use; I can send emoji simply when talking about beauty items with my friends. It's really convenient and trendy.

Emojis were first introduced by a Japanese pager company in the mid-1990s. Time passed and Internet usage grew. Many different kinds of emojis have emerged since then and big brands now use emoji as an integral part of their new marketing toolbox.

Emojis recently released by Starbucks are simple, yet chic. Disney emojis are great and PepsiCo China has even put emojis on its bottles as part of its latest campaign. Emojis offer the biggest trend across all industries.

How about Amorepacific's emojis? What if our brands – Sulwhasoo, LANEIGE, Mamonde and innisfree – were recreated as emoji? It'd be a great way to get closer to customers.

The hottest digital experience trend right now is definitely Pokémon Go, the location-based augmented reality game developed by Nintendo, The Pokémon Company and Google. In Chinese, it is written口袋妖怪 Go. It is wildly popular in China and a crowd of people rush to specific locations to catch amazing Pokémon.

Pokémon Go was a huge success not only because it is an augmented reality game, but also because it gives a wonderful sense of achievement. Users go outside, catch Pokémon and while doing so, interact with people, rather than staying home and using the computer and TV.

In this article, we have taken a look at some of the most interesting digital experiences recently available. The whole world is going digital and we are all getting used to it. At the same time, we want to experience something real, even in the digital world. Perhaps that is the reason why augmented reality software is enjoying huge success all around the world. Remember the global hit of Pokémon Go and I hope to experience more interesting and realistic augmented reality in the future, too.