Chapter 5. The Artist Who Loved Wine - AMORE STORIES - ENGLISH
#Yang Jungah
2017.12.11
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Chapter 5. The Artist Who Loved Wine

Introducing the columns written by member of Amorepacific Group

Marcos Alberti Wine project

ColumnistYang Jungah
Amorepacific Daily Beauty MC Team

 The photos above show a face that looks fatigued and another getting a bit tipsy. Don't they look like the "Monday face" and the "Friday face" in the comics easily found on the Internet? These are part of the series of photos called the Wine Project by Brazilian photographer Marcos Alberti, capturing the face of his friends before and after they drank one, two and three glasses of wine.
 Alberti explained that he started the project after seeing his friends' stressed and tired faces at the end of a day's work becoming pleased after they drank wine. The reason he chose wine over other alcohol was because beer can be shared with anyone, but a good glass of wine should be enjoyed with special people like a lover, friends and family. In fact, the models in his photos are his close friends. Just as his friends have become an integral part of the artwork with the wine, wine has taken the role as a muse to inspire creative ideas for artists in all forms of art including painting, music and literature, or sometimes a consolation to influence their work. The fifth column is about artists and wine.

Farewell to the blues: Château Chasse-Spleen

It is time to be drunk! So as not to be the martyred slaves of time,
be drunk, be continually drunk!
On wine, on poetry or on virtue as you wish.
- Be Drunk by Charles Baudelaire

 With the melancholy deeply penetrated in the title of his books Les Fleurs du mal (The Flowers of Evil) and Le Spleen de Paris (Paris Spleen), the genius French poet Charles Baudelaire thought he was born cursed and lived his whole life in depression. Can't you just feel the gloominess from his picture? But, even for Baudelaire who radiates darkness from all of his photos, there was one special wine that helped him escape from the blues. It was the French Bordeaux wine named Château Chasse-Spleen. The French word chasse means 'chase away' and spleen means 'melancholy,' so together it means to chase away the melancholy or in other words, farewell to the blues. The very name Chasse-Spleen was dedicated by Baudelaire who was deeply in love with the wine.

 As a wine loved by a poet, each year the label on the bottle of Château Chasse-Spleen writes a verse from poems by different poets to acknowledge Baudelaire. On the bottle of 2000 Château Chasse-Spleen is a verse by Baudelaire "I have more memories than if I'd lived a thousand years (J'ai plus de souvenirs que si j'avais mille ans)." The first time I tasted this wine, it felt like autumn leaves and I think that this is one of the best wines for autumn. If there is anyone whose heart gets filled with sorrow just by looking at the falling leaves, make sure you try this wine while appreciating the verse on the label.

A wine accompanied by Picasso and Chagall :
Château Mouton Rothschild

 In Bordeaux, France, there exists a list of the five best first growth wines which are known as the finest wines. They are: Château Mouton Rothschild, Château Margaux, Château Latour, Château Lafite-Rothschild and Château Haut-Brion. Among them, Château Mouton Rothschild used to be a second growth wine but was elevated to first growth status in 1973 after 51 years of ceaseless endeavor. The artist label series for Château Mouton Rothschild started in 1945 in collaboration with the best artists of the time including Pablo Picasso, Salvador Dalí, Joan Miró, Marc Chagall and Henri Matisse. Adding value to the label as well as the taste helped the wine maintain its name in premium class. Among the list of artists wine enthusiasts, Picasso and Chagall are particularly special to Château Mouton Rothschild.
  • 1. Double Portrait with Wine Glass by Marc Chagall
    2. La bouteille de vin (The Wine Bottle) by Pablo Picasso
    3. The photo of Picasso at a bar in Malaga

 The romanticist Chagall said, "In our life there is a single color, as on an artist palette which provides the meaning of life and art. It's the color of love," and painted the happy moments spent with his wife Bella Rosenfeld and the wine. Double Portrait with Wine Glass was created to celebrate his wedding with the purple angel over Chagall's shoulders symbolizing wife's pregnancy and a glass of wine in his hand meaning the love in his heart. By contrast, Picasso was a playboy and used to be a regular at the wine bar Antigua Casa de Guardia in his birth town Malaga, Spain. He expressed his affection for wine by painting a piece called La bouteille de vin (The Wine Bottle), and often presented his favorite Malaga wine to his friends as gifts. Now, after almost 170 years, there still remains a photo of Picasso presenting a gift of Malaga wine at his hangout on the wall, so if you get a chance to travel in Malaga, make sure to pay a visit.
  • 1. 1970 Château Mouton Rothschild label by Marc Chagall
    2. 1973 Château Mouton Rothschild label by Pablo Picasso
    3. 2013 Château Mouton Rothschild label by Lee Ufan
    4. Artist Labels

 As been mentioned, Chagall and Picasso are important artists to the Rothschild family. The vintage that elevated Château Mouton Rothschild to the first growth was the 1973 of which Picasso had painted the label, and the 1970 is considered the great vintage by virtue of its excellent grapes and good weather and its label was painted by Chagall.

 The wine that made artists eager to paint for, Château Mouton Rothschild. Recently Lee Ufan created the 2013 label as the first Korean artist.
  • 1. Ernest Hemingway's granddaughter Margaux Hemingway and wine
    2. Chateau Margaux
    3. Dom Pérignon Andy Warhol Tribute Collection

 Andy Warhol was enchanted by the French champagne Dom Pérignon and he ordered it in an amount to fill a truck for every event. Ernest Hemingway fell in love with Château Margaux and name his granddaughter Margaux. The director of the film The Godfather Francis Coppola bought 100 acres of vineyard and produces wine himself. There are many wines that artists loved, but they have different characteristics as paintings by Picasso and Chagall would be as well. Wine can possess a spectrum of charms diversified by producer, region and varieties which have a lot in common with art. I hope someday you will also find the wine of your life that will give you consolation and happiness.

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