New LANEIGE product has pre-launch debut in SG - AMORE STORIES - ENGLISH
2015.11.24
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New LANEIGE product has pre-launch debut in SG

On November 17, LANEIGE held a pre-launch event in Singapore around the theme of Younger Tomorrow for its new Perfect Renew Regenerator set to be released in Korea and worldwide in January 2016.

Joint research between Singapore A*Stars, known for skin biology research, and AMOREPACIFIC for Skin RebirthTM, the core technology applied to the new product, led to the event in Singapore. More than 200 reporters and beauty bloggers from 10 Asian countries including Korea attended the event, once again showing the tremendously strong presence of LANEIGE in the global market. 

Participants learned through interviews with researchers about the secret of Skin RebirthTM, which works to enhance the Baby Triangle found in the skin of young children, and enjoyed various event, including a makeup show and beauty class led by LANEIGE makeup artists.

LANEIGE model and actress Song Hye-kyo was a special guest at the gala dinner, which marked the finale of the event. "Skin dryness has been found to accelerate the skin aging process. So, I always focus on keeping my skin well moisturized," answered Song Hye-kyo to the question asking about her beauty knowhow. "Perfect Renew Regenerator provides a good balance of moisture and nourishment. Plus, it has such a light texture, which is remarkable for an anti-aging product," she said, showing her love for the new product after trying it ahead of its launch.

LANEIGE Perfect Renew Regenerator is a new anti-aging serum that restores the balance of skin that’s become roughened and lost vital complexion, while also enhancing the Baby Triangle through Skin RebirthTM, LANEIGE’s unique skin revitalizing technology which gives younger looking skin and is set to be released worldwide in January 2016.

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