Sulwhasoo held a large-scale event at Siam Kempinski Hotel in Bangkok, Thailand on September 10 to celebrate the 3rd anniversary of the brand entering Thailand.

With a marketing strategy targeting the uppermost high-society having great influence in the Thai beauty market, Sulwhasoo has grown into an aspirational luxury brand representing Hallyu (proliferation of Korean culture) in the three years following its launch in Thailand. This event was held to celebrate its successful launch in the notoriously beauty-sensitive Thai market and Sulwhasoo’s achievement in building up a presence as a global luxury brand with a clear vision for the future.

The intense local interest in Sulwhasoo and the way it stays at the forefront of beauty trends in Thailand was clear for all to see with the event attended by more than 270 members of high society, including mainstream media, retailers and celebrities. Guests were amazed by the beautiful sand art, which delivers Sulwhasoo’s story of its growth into a global luxury brand with a strong presence in Thailand from its origin with the invention of the world's first medicinal herb based cosmetics product – ABC Ginseng Cream in 1966. The famous Thai singer Nadej Kukimiya gave a moving performance to bring the event to a glorious close.

Sulwhasoo has consistently launched high-quality products by combining precious ingredients with herb based skincare science. Its products have carried the heartfelt story of brand over the past three years since the opening of its first store in Bangkok, Thailand. As a result, the global best-selling item of Sulwhasoo, First Care Activating Serum, was inducted into the 2013 CLEO Beauty Hall of Fame and selected as the best product in Double Duo Anti-Aging and Best Serum categories at the Cosmopolitan Southeast Asian Beauty Awards 2013. Sulwhasoo currently operates 9 stores in Thailand and is planning to extend its range of local customer touchpoints in order to enhance its presence in Thailand, the beauty powerhouse of Asia.