On Friday, May 27, ETUDE HOUSE opened the first store under its direct management at Centerpoint of Siam Square in Siam, the largest commercial hub of Bangkok, Thailand. The day before the grand opening, tuktuks and cars decorated in pink carrying the Princes and Princesses of ETUDE HOUSE travelled the roads of downtown Bangkok, heightening people’s expectations for the opening of the ETUDE HOUSE store.

On the very first day of the opening, ETUDE President Kwon Geum-joo, Na Jung-kyun from AMOREPACIFIC ASEAN RHQ, shopping mall personnel and model Krystal cut the ribbon together to celebrate the opening of the first store. With its wide range of up to 900 products, the first store of ETUDE HOUSE offers customers reasonable prices and lovely interiors that satisfy the expectations of local customers, who posted pictures of the store to their social media channel.

Even before the store opened its doors for the first time, the surrounding area was packed with local customers who had been counting down the day of ETUDE HOUSE’s relaunch from last October when the agent deal was ended. As the afternoon advanced, more and more customers came and lined up before BTS (Bangkok Transit System connected to the shopping mall). ETUDE HOUSE was compelled to set up a waiting line and allow groups of customers to come into the store one at a time throughout the first three days of the opening event.

Thanks to the extensive support it received from customers, the first store of ETUDE HOUSE in Thailand recorded sales of over KRW 100 million in its first three days. The second and third days saw higher sales than the first opening day, proving the great interest local customers have in ETUDE HOUSE. Please show your support and encouragement to ETUDE HOUSE as it takes its first successful step in Thailand.