There's no quick and easy way to success in sales. The result of sticking to the basics and working your way up is the only thing that makes strong and sustainable growth possible. Counselors Kim Younghwa and Han Misun more than anyone believe in this power of following the rules and sticking to the basics. The junior follows the senior's footsteps along the right path of sales, while the senior is inspired by the junior's passion and vitality. Together, they walk along the journey of beauty to convey beauty to customers with sincerity.

Relatives are really close when young, but they slowly grow apart as they get older due to their busy separate lives. Kim Younghwa and Han Misun are cousins who just greet each other every once in a while at family events. But now that they work together in the same company, they have become closer than ever, sharing the same dreams as well as joy, anger, sorrow and happiness.

"By chance, I went to a beauty salon and heard about the benefits of this job from someone working as a counselor, and instantly I was interested. But, I was hesitating because I didn't know where to start. That's when I remembered that my elder cousin was also working as a counselor, so I contacted her."

Kim had been working as a counselor since 2003. She became a kind adviser to Han, who had originally been a kindergarten teacher, but quit due to childcare after giving birth and was looking for a new job. In light of her experience, Kim told Han that a counselor can freely use time as a working mother and that it would be a perfect role for self-improvement, since it is a job that constantly requires self-development in order to better convey beauty to customers. As a result, these two women have come to work together.

"At first, we didn't tell the truth about our cousinhood. I'm in charge of six members of my group, and I thought maybe there would be a misunderstanding about favoritism or special treatment of my cousin. But, people commented that we look so alike, which later naturally revealed our relationship."

These two maintain a strictly public relationship at work. In particular, as a senior, Kim sometimes acts stern to her juniors, hoping that they would perceive their know-how first as much as possible and prevent repeated trials and errors. Han was no exception.

"I want to take after Kim's way of showing overflowing affection equally to all members of the group. As I'd been inspired and consoled by my mother's familiar greeting at home as a child, I'm really motivated by Kim's consistent greeting of juniors in the office."

Though they draw a strict line when it comes to work, they go back to being family at the end of the day as two people who listen to each other's concerns and encourage each other. There is an unspoken understanding between the pair. They are like old friends who can talk comfortably and at length, feeling the support that we all crave from time to time.

Kim emphasizes that sales success comes from following the rules. Her sales strategy is to stick to the basics at all times and to instill trust through conveying a sincere and consistent attitude.

"I've worked for over 10 years, but there's nothing special in terms of know-how. When meeting customers, I always get to the spot before them and wait. I try to be true to the words I speak and make sure I follow up on what I commit to. Personally, I try to get to the office every day for the morning assembly."

Even though counselors have relatively flexible working hours, Kim sticks to the practice of getting to the office at 9 a.m. This is because she can obtain new information about products and the market during the morning assembly, no matter whether the information is big or small. And starting sales at a fixed time is the basis for her to settle down to work. This principle is fully conveyed to her junior team members, including Han. When Han first began working as a counselor, she didn't know anything about the cosmetics business, having focused on raising three children. But she improved her expertise by diligently studying. Yet, she has gone on to become the best seller in the Gyeongin region as a result of visiting neighboring restaurants and plants many times a week. However, she was never hasty or greedy in sales. She sticks to the sales technique she learned from her senior: not overdoing herself but keeping within the bounds.

"I always recommend that customers test the sample first before buying the product, giving some time to check whether the product suits them. No matter how great the cosmetic product is, if it doesn't suit the customers, it may affect my image as an individual, as well as the image of the brand as a whole. That's why I let them make decisions with discretion." Kim says she is inspired by Han who works really hard at all times and settles down to work when she feels as if she is stuck in a rut. She receives good energy from Han, who is not only passionate and diligent, but also striving to promote expertise in products and beauty with dreams of taking a new leap.

"When I first started out in sales, I often recommended products without being more discreet, telling customers that they should just go ahead and try them. But, now customers have so much more information, sales methods are becoming more transparent and specialized, which requires that counselors constantly study. That's why I attend all specialized training sessions offered by the company and try to constantly develop myself."

These two women are growing together with a synergy that conveys positive energy to each other. They will deliver beautiful change to a greater number of people for a longer time by building their enthusiasm every day with a consistent and sincere attitude.