On Thursday, June 23, a media roundtable for AMOREPACIFIC's Innovation Product, the Cushion, was held in New York. Hosted by the Korean HQ Global PR Team and AMOREPACIFIC US, this event invited local mainstream media outlets to showcase the cushion leadership of AMOREPACIFIC in the United States, the world’s leading beauty market.

The event began with a presentation by Jung Ha-jin from R&D Center C-Lab (Cushion lab) and introduced the story of cushion development, 10 years of research and new Micro Dispersion and 3D Cosmetic Composition Carrier technologies, which together proved the distinctiveness of AMOREPACIFIC's cushion. Makeup artist Ko Young-eun came up and showed the effects of cushion and how to use it through a makeup demonstration.

The story of AMOREPACIFIC and cushion development and various information on the different cushion products of brands were presented at a gallery equipped with a high-tech projector and a special cushion experience table, which drew much attention from the local media.

The event not only presented the wide range of cushion products created by AMOREPACIFIC, but also cast light on its innovation capabilities in the American market. Participants said that they were surprised at the cushion products of AMOREPACIFIC's brands and it was a great time to learn better about AMOREPACIFIC's brands and their cushion products. Please, give your support to AMOREPACIFIC as it demonstrates the excellence of its cushion products in the US.