On August 18, ETUDE HOUSE opened a special store in Hanok Village in Jeonju, Korea. The new concept store from ETUDE HOUSE is imbued with the distinctive feel of the surrounding Hanok Village. From its Hanok-style interior to its experience zone, this store is designed to deliver the various aspects of K-beauty to Korean and international tourists who flock to Hanok Village in Jeonju, Korea.

The Jeonju Hanok Village branch of ETUDE HOUSE features a DIY zone, Play Touch zone, self-nail bar, photo zone and makeup bar with a Hanbok experience (traditional Korean clothes). At the DIY zone, customers can make their own Macaroon Soap, while Play Touch Zone shows how to use products through monitors and a self-nail zone allows customers to do their own nail art, including nail care, coloring and decoration. Plus, they can take pictures and make their own digital characters at a photo zone, as well as wearing Hanbok and getting a free makeup service at a makeup bar with a Hanbok experience.

 

Even though the store only opened last week, it’s already been inundated with customers. Those visiting from overseas said that this store was more fun and comfortable as it allowed them to do shopping, while also experiencing Hanok and Hanbok. Global customers are really engaged in the experience-oriented contents and the Hanok-style shop interior which is available exclusively in Hanok village. Please, show your support to Jeonju Hanok Village branch of ETUDE HOUSE in offering customers a taste of Hanok and K-beauty – the beauty of Korea.