Ingredients will be aconsumer priority by 2024, with demands for transparency, safe and effectiveformulas and science-backed results embedded into the purchasing journey.

Discover five emergingingredients and nine trends that will be essential for your 2024 productdevelopment and buying choices.

Emerging ingredients

Ingredients Trend 2024

[Acidtrip]

Science-backedingredients will be the norm in 2024, 

as consumer desire for efficacy, efficiency, safety and hygiene become embedded into the everyday. 

A new wave ofskincare acids will emerge, appealing to the skintellectual consumer.

[Psychobiological support]

Ingredients that tackle the impact of fatigue and stress on the skin will accelerate our Lazy Beauty trend, 

while those that tap into the brain-gut-skin axis, 

boosting feelings of emotional wellbeing while treating the impact of stress on the body, will be amust-have. 

[Plant miks]

Conflicting desires for natural, but sustainable ingredients will see the act of plant milking emerge.

A holistic sustainable alternative to biotechnology, plant milks will appeal to consumers for their 'protopia' credentials.

[Captured carbon]

Climate science will beat the forefront of innovation in 2024, 

as brands, industries and countrie swork together to tackle the climate crisis. 

Captured carbon will emerge as aviable beauty ingredient, 

with technology bridging the gap between concept and scalable solution.

[Soothing sensitivity]

Sensitive skin is on the rise, with conditions such as eczema, psoriasis and dermatitis becomingp revalent. 

Triggered by stress and anxiety, as well as masks and sanitisation, sensitive skin will be a key consideration for all brands.

[Regenerative ag]

By 2024, the beauty industry must recognise that every person, plant, culture and part of ourplanet is 100% valuable. Regenerative ingredients will be at the forefront of this movement, 

giving back to the planet to conserve and restore its resources. 

[Boozeinfusions]

As the rules of beauty are broken, fun and creativity will be key. 

Functional products that also spark joy will be a consumer priority and alcohol ingredients will be important.

[Frothyferments]

Fermented ingredients will hit the mainstream, driven by a desire for potency and long-life products. 

[Herbgarden]

Healing herbs will beem bedded into our health and wellbeing practices. 

Steeped in tradition and centuries of proven efficacy, 

ancient botanicals will combine with new technology to create next-gen herbal remedies.

Actionpoints

1.      Supportthe anti-stress movement

2.      Backtradition with science

3.      Prioritisesensitivity

4.      Benatural, sustainably

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