US celebrity makeup artist Jamie Greenberg said, “No-makeup makeup has been popular for a couple of years now, and people definitely don’t want cakey makeup. They prefer skin makeup that appears to be their natural skin tone.”

While in the past people covered blemishes to achieve a clean look and applied contouring to change their face shape, now it’s all about revealing your natural skin tone and natural facial curves. Here, you should maintain the skin's inner moisture and apply matte foundation often seen in the Fall/Winter trends across your face in layers. When applying layers of foundation, you need to apply it on eye bags and smile lines, where shades are most often created on the face. Additionally, apply foundation on the forehead and the jawline, which are highlighter zones for a natural makeup look that creates transparent skin while improving dullness. Here, the key is to use the same color for the hair, eyeshadows, and lips to create a less dynamic look.

Winged eyeliner or cat eyeliner was also introduced in last year’s street trend column, but they have become shorter and thinner this year. Eyeliners with an exaggerated length have now become closer to natural winged eyeliner that can be easily spotted in daily makeup. For the skin makeup, a matte foundation was used without apparent contour shades for a clean look, while single color was applied on the lips to complete a natural look. In the Valentino Fall/Winter 2023 collection, minimal eyeshadow was used on eyelids to remove excess oil and black eyeliner was used for a sharp wing, creating a classic yet defined look around the eyes. If you want those siren eyes on Asian eyes, just slightly open the eyes and draw the eyeliner so it won’t overlap with the double eyelids and make a wing for a sharp look. Choose a non-waterproof pencil eyeliner for easy smudging to draw a guideline. Then use dark eyeshadows and dab them on your eyelids to minimize smudging.

#coquette, #dollette aesthetic, and #barbie core styles met the Pantone color of the year 2023, Viva Magenta, to deliver a new makeup with a fresh mood. The coquette aesthetic style is trending among Gen Z, which is about looks based on a lovely and cute image. This makeup look combining a more kitschy and funky expression can be seen as an advanced form of Y2K makeup. Key points of the makeup have diversified as much as the color. A passionate color palette that includes nadeshiko pink, sheer lilac, and purple is used not only in eyeshadows but also on cheeks and lips, creating a more compelling girlish look. The most difficult thing about pastel makeup for ordinary people is that the colors like purple can look very desaturated and muddy in the end. The secret here is to apply a white eyeshadow base before the makeup and to add eyeshadow vertically as if you are piling up color to avoid a cakey look.

Snap clips or snap pins have made a comeback. While they held hair in place in the 90s, they are now used as a decorating element in this season’s collections and street fashions. Off-White's Fall/Winter 2023 collection showed a cogwheel pattern wrapped around the entire head, while a fashionista on the streets of Milan wore loop-shaped accessories tied to their hair as a fashion item.

What is worth noting here is that they toned down the overall color using metallic silver materials, so they don’t lean too much towards a cyber look, but more towards a wearable style. Another feature of the trend is the use of small hair clips in repetition to create a larger piece. If you've only imagined low-key, brownish outfits or makeup for fall, embrace mixing and matching different materials and colors to break away from tired convention.