2022 Beauty Trend Keywords Spotted on the Streets - AMORE STORIES - ENGLISH
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2022.05.12
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2022 Beauty Trend Keywords Spotted on the Streets



In step with the current trend of people freely roaming around the street and getting together with friends without face masks or social distancing restrictions, this month’s makeup artist column will introduce the latest beauty trends seen from the streets of major cities around the world. By analyzing the street styling and makeup looks spotted during fashion week 2022, we can check how they are connected to the runway makeup trends and discover the fresh new trends seen steadily on the streets.

In general, they are in line with the beauty trends observed on the runway backstage, and the latest thing from the runways and streets are cross-referenced and applied by adding new ideas. Today, we looked into the street beauty trend, which is highlighted mainly by an innate sense of beauty with an ethereal quality, and eye makeup patterns that have become ever more diversified as we have had to wear face masks, and also retro Y2K makeup.




1

Ethereal Beauty


The ethereal beauty trend refers to the pursuit of natural beauty without making too much effort to beautify yourself. This trend is not just seen on runways, but more often on the streets. What you need to achieve is nothing more than the “no makeup” look with light, natural skin tones that reveal your own skin, and good lip balm. Now, let’s look at the beauty trend and makeup details that reveal heavenly beauty as seen on the runways and in the streets in the 2022 season.



# Bare Skin


Isabel Marant
S/S 2022, Paris

It seems like it was only yesterday when we complained about having to wear masks every day. After all, we are returning to our old days and it now even feels awkward to go without face masks. Many women must have vowed to take out all the cosmetics that they had put away for so long and put on full makeup, but the skin makeup trend now is actually to look natural and even transparent. Most brands have sought the ethereal look that reveals traces of melanin pigments on the face instead of hiding them. There were many looks where they even made artificial freckles to stress light skin makeup in the S/S 2022 collections, demonstrating how the bare skin trend continues on from the previous collections. If the freckles don’t get smudged and look like acne marks, we recommend natural, healthy skin makeup this summer.



# Earthy Coral


Moschino
S/S 2022, New York

Coral is a word that always comes up when we talk about a color that is not orange nor pink.
But have you ever heard of earthy coral? It is in the same vein with the base skin makeup we just mentioned above and it is all about achieving a tone-on-tone makeup look with just a coral color on natural skin. We were able to spot people on the streets wearing eye makeup, blushers, and lip makeup with a single shade, instead of using a mixture of many colors.
Moschino collection also created a clean, feminine look by applying bare skin makeup, which makes the model appear as if she is not wearing any makeup while actually wearing full makeup. In addition, it used natural gradation to create that tidy complexion. If you want to try wearing a minimal makeup look, pick up your favorite lipstick and apply a different amount on different parts of your face. Keep in mind that if you properly mix the lipstick and the foundation before applying it on the face, it is much easier to blend the colors!




2

Dark Edge


Lately, fashionistas and cosmetics-market insiders are using bold eye makeup. Various eye makeup looks have been able to capture our attention using both vibrant eye shadows and minimal but rich makeup using a black eyeliner or a coal pencil. Eye makeup has grown in importance as we have had to wear masks for a couple of years now, but the look has become a steady trend that people are applying as their daily makeup.



# Winged Eyeliner


Courreges
Fall 2022, Paris

The winged eyeline makeup trend began as the so-called cat eye makeup, and the line has become even longer and bigger over the last few seasons. The wing liner that was used more often on runways, appears on not just urban, ready-to-wear collections, but also on haute couture runways as a sophisticated look expressed with geometric and elegant curves. The winged eyelines require delicate makeup techniques to achieve that chic, elegant look.

The most common mistake that people make when drawing long lines is raising the tail of the line too much. You can draw a perfect winged eyeline that looks natural by extending your eyeline using a slightly curvy line close to a horizontal line with your eyes closed without pulling up the end of the line too much.



# Graphic Eyeliner


Emporio Armani
Fall 2022, Milan

Various graphic eyelines that used to be seen just on runways have also grabbed our attention from street photos. Graphic eyelines go one step further from the winged eyeline makeup we just mentioned above. People were wearing simple patterns that change the direction at the tail of the eyeline to follow along the eyehole and disappear. Some people extended the black eyeline with silver lines. You can also match the line with pink shadows as seen on the backstage of the Emporio Armani collection or use parts to make your eyes sparkle, making for a cheerful look.



# Rimmed Smokey Eyes


Helen Anthony
Fall 2022, London

The smokey eye makeup look that stood out conspicuously in the street style this season was the rimmed eye pattern that made the eye look deeper, as if you had drawn a line around the eyes with a kohl pencil. This is not a makeup look often observed in Korea, but it has been steadily used as a casual everyday look in the West.

A common way to create this look is to draw a thick line around the eyes on top and below your eyes with a black, non-waterproof eyeliner and smudge the line lightly using the tip of your fingers or a makeup brush. To make it last all day, you can put on a black or gray eye shadow, which helps add depth and an elegant gradation effect. You still need to make your face, cheeks and lips look pale to stress the alluring look.




3

Retrospective Beauty


The retro, Year 2000 (Y2K) style that stood out the most in the fashion and beauty industry in the 2022 season, not just dominated the runway, but has also spread to the general public through celebrities. Accordingly, bold, glamorous fashion styles and retro makeup that complements the look are spotted throughout our street photos. Today, we’ll introduce the 90’s smokey makeup topped off by the shadows at the corner of the eyes, together with plump lip makeup using a dark lip pencil.



# 90s 00s Retro Smokey Eyes


Fendi
Spring 2022, Milan

Looking back at the 90’s fashion and beauty trend, it was a time when women emphasized their glamour. Instead of a feminine style, ladies wore a power suit or outfits that showed off their fascinating silhouette. Likewise, chic hairdos with clear edge styling and glamorous, bold makeup were popular at the time. That 90’s look is clearly demonstrated in both fashion shows and on the streets, and the most eye catching detail was on the eyes.

The makeup emphasizes the corner of the eyes rather than the entire eyes. A case in point is smokey makeup that makes the eyes look bigger with the eye makeup slanting upwards at the corner. In case of the model in the center image above, the yellow gold highlights on the eyes close to the nose matches with the color of the model’s jacket, further intensifying the Y2K vibe.



# Double Lip line


Drome
Spring 2022, Milan

There was a time when both Hollywood stars and Korean actresses loved big brown lips. Above all, a dark brown lip liner was one of the iconic makeup details that marked the glamorous style from the 90s! This is, in fact, something that we didn’t expect to return because the tinted lip or ombre lip, which creates a gradation effect from inside the lip, is dominating today’s lip makeup trend.

As you saw in the street photos above, the retro makeup that intentionally emphasized the lip line has made a comeback, complemented by a stylish look finished with smokey eye makeup that stresses the corner of the eyes, voluminous hair, and bold accessories. To achieve this look as naturally as possible, put on a nude lipstick before applying a brown lip liner to blend the edges. Don’t have a lip liner? Fill the outline of your lips with brown or brick colored lipstick and blend the color as you go inside the lips to create that natural-looking, retro lip makeup.



# Metallic Silver


Christian Dior
Fall 2022, Paris

As we already introduced in the S/S 2022 Beauty Trend column, silver is one of the trendy colors often used in the Y2K retro style and blends in with a metallic outfit. The color was also found in many street fashions. It is a leading color that gives that cool look in summer, and it also acts as an elegant pearl color or as a highlighter depending on the lights, making it a great choice as an accent.

In the street fashion this season, we observed people wearing metallic accessories that complete the similar look or people who put on outers of the same color to complement the fashion with similar makeup styles. Silver makeup can achieve a strikingly different look depending on which pigment you use. Rough or opaque pigments can create a kitsch look, while soft, fine pigments can produce an elegant look. If you want to highlight your eyes, thinly cover your eyelids with the silver shadow and if you want to make your eyes look bigger and deeper, we recommend applying the shadows on the front corners of your eye near the nose.




※ The Makeup Professionals Team (Hera division) collected and analyzed the makeup trend keywords used in this column, which they selected from among the makeup looks seen in numerous design collections.
※ Written by : Yoon Kyung-soo, Cha Min-kyung, Makeup Professionals Team
※ Images courtesy of imaxtree.com
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